About Rejuvenate by Sushma Mehta Shah

Rejuvenate Means to Rekindle, Revive and Renew and that is what we do with our jewellery. 

Rejuvenate Jewels was started with the idea of making jewellery more Artsy, Bold and Theme based and along the way we also realised the need of making Sustainable, Eco Friendly and Recycled Jewellery available for our clients.

This is our way of giving back to our society and also making people with a vision and a belief of a safe and clean future come together.

Rejuvenate sources most of its raw materials from all over India, uses INDUSTRIAL WASTE, RECYCLED RAW MATERIALS LIKE WOOD, KEYS, COINS, and SUSTAINABLE AND ECO-FRIENDLY Materials like JUTE, CLOTH,  materials which help us reduce the CARBON FOOTPRINT on mother earth.

Sushma Mehta Shah is the owner of the brand and the head designer as well, she comes up with a new collection inspired by unconventional items every year. The ‘Heritage’ collection used old coins and keys.The ‘Sawdust’ collection was literally made of recycled wood. The Swadesh is inspired by all the important emblems of India and made by indian artisans and made out of leftover tree barks .The brand is a total favourite with some of India’s leading fashionista’s and celebrities too.

Sushma’s Nature to try things “Out of the box” reflects in every collection which is made exclusively by her and her artisans.

The brand is a total favourite with some of India’s leading fashionista’s and celebrities too like ace designer Malini Ramani, who wore their neck-piece to the Miss India Pagent 2014, Mandira Bedi, Gautami Kapoor, Zoya Afroz, Hrishita Bhatt, Roshni Chopra, Mouni Roy, Lakmi Manchu, Swara Bhaskar & many more. Rejuvenate Jewels has also been featured in magazines like Filmfare, Savvy, Plan your wedding and New Woman.


As an innovative and a contemporary brand ,we recognise the opportunity that we have to influence culture and set standards for excellence—not only in fine jewellery and craftsmanship but also in what it means to be a responsible corporate citizen. Therefore, we revamp our website in order to fulfil  our moral duty to sustain the natural environment. As a result, we are committed to not only minimising our impacts as a business but also using our voice and actions to positively affect communities and protect the planet.


We believe fine craftsmanship starts with responsibly sourcing high-quality raw materials and continues through the creation of the final piece of jewelry. After each detail is meticulously reviewed, the finished jewel leaves the workshop. The culmination of efforts and skills between the  designer and craftsman with absolutely no use of any machinery, each jewelry piece represents the high quality standards that are synonymous with our brand, and serves as a precious symbol of a contemporary world.


We work to ensure that our Boxes and bags (jute) are sustainable by sourcing paper from responsibly managed forests and recycled paper. We seek to advance the use of sustainable sourced paper and wood-fibre materials used as part of our business, in order to reduce our environmental footprint. Our packaging is such that it  can be separated into recyclable waste.